CREATIVE DIRECTION
Mother's Day
Project Type
Holiday Campaign - Branding & Design
DATE
May 2025
ROLE
Creative Direction & Social Media
At River Pointe & West End Church, there are a few holidays that we celebrate larger than others - and Mother's Day has always been one. Every year, we try to celebrate all the incredible women in our lives the best way we can. In 2025, our main goal was to incorporate not just the usual cliche flowers we associate with Mother's Day, but create an edgy, trendy inspired style to it.
GOAL OF THE PROJECT
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A tradition we provide at RPC|WE is photo stations for Mother's Day. One thing we can give back to moms and all the incredible women in our lives is lovely photo with the whole family. We take pride in creating a photo they'll share and remember for years to come. In 2025, our show stopping station was inspired from Alice in Wonderland. The concept was for the to feel like they're standing among the giant, whimsical flowers - and we achieved exactly that!
01
Photo Stations
Our Communications Team is in charge of the photo stations every year. We brainstormed many concepts before landing on the main attraction of the large whimsical flowers.
03
Service Elements
Our branding is used heavily in the main Sunday service for holidays. Above you can see how the design is projected on stage to create a cohesive weekend as we celebrate Mother's Day.
02
Cards for Moms
Every year, we create Mother's Day cards for kids to color and write a special message to their moms and caregivers. This year, we used the branding for many of the card designs.
04
Graphic Design Pieces
Majority of the graphics we create for this branding were used in places like social media, pint for signs and pre-service hand outs, and social marketing ads.
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